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Minnesota
Top Team

The Problem

Minnesota Top Team\'s original site had not been updated for a few years and over the years it had accumulated a lot of user issues. The site had confusing navigation, language and way to sign up. Minnesota Top Team also had a disjointed visual brand standard.

The Solution

Create a unified brand, consistent with the logo and the owners\' vision for the gym. Unify the navigation, clean up all the dead ends, provide clear language, that allows the user to sign up for classes quickly and efficiently.

The Outcome

MTT had two major outcomes.
1. A brand that is unified across promotional materials, web presence, and the interiors of the gym.
2. An interactive and responsive website that allows the gym owners to add promotional content or change gym offerings as needed.

Site Wireframes

MTT-WireFrames-Homepage
MTT-WireFrames-Facility
MTT-WireFrames-Box-Get Started
MTT-WireFrames-PT

Information Architecture

MTTSiteMap-01

Color Palette

mttcolors

Typography

mtttypography

Homepage

mttwebsite
gothamtypography